Privacy Policy
This Privacy Policy explains how HOMEILOVE LIMITED ("HomeiLove", "we", "us" or "our") collects, uses, stores, shares and protects your personal information when you use our websites, mobile applications and other services. Please read this Privacy Policy carefully so that you understand how we handle your personal data and the rights available to you under applicable UK data protection law.
This Privacy Policy explains how HOMEILOVE LIMITED ("HomeiLove", "we", "us" or "our") collects, uses, stores, shares and protects your personal information when you use our websites, mobile applications and other services (collectively, the "Services").
HOMEILOVE LIMITED is registered in England and Wales under Companies House number 15647848. For the purposes of applicable UK data protection law, HomeiLove is generally the data controller responsible for the personal data we process in connection with our Services.
This Privacy Policy applies to users of our Services, including consumers, property owners, buyers, renters, landlords, sellers, agents, brokers, developers, investors, mortgage advisers, home maintenance businesses, service providers and other professionals who use HomeiLove.
This Privacy Policy should be read together with our Terms of Use, Cookie Policy and any additional privacy notices or information we provide in connection with particular Services or features.
In this Privacy Policy, "personal data" or "personal information" means information relating to an identified or identifiable individual.
We collect personal information that you provide directly to us, information generated through your use of our Services and, where appropriate, information we receive from other sources.
The information we may collect includes:
- ❖ Your name, email address, telephone or mobile number and contact details;
- ❖ Account usernames, passwords and account-related information;
- ❖ Profile information and information you choose to provide about yourself;
- ❖ Property information, including information about properties you own, advertise, search for, sell, rent or otherwise interact with;
- ❖ Photographs, videos, documents, descriptions and other content that you upload;
- ❖ Information contained in property listings and advertisements;
- ❖ Enquiries, messages, reviews, comments, posts and other communications you submit;
- ❖ Saved properties, searches, businesses, professionals and other preferences;
- ❖ Information about your interactions with other users, Property Advertisers and Professionals;
- ❖ Payment and transaction information where you purchase or use paid Services;
- ❖ Information relating to your business or professional activities where you use HomeiLove as a business or Professional user; and
- ❖ Other information that you voluntarily provide to us.
We may also automatically collect certain technical and usage information when you access or use our Services, including your IP address, device type, browser type, operating system, device or online identifiers, pages and features accessed, searches performed, links clicked, dates and times of access and information about how you interact with our Services.
We may collect approximate location information, such as information derived from your IP address. Where you enable location functionality on your device and where permitted by law, we may also process more precise location information for features that require or benefit from location information.
We may receive information from other sources where appropriate, including service providers, authentication providers, analytics providers, advertising partners, publicly available sources, Property Advertisers, other users or Professionals, and other parties in connection with your use of our Services.
Where we receive personal data from another source, we will process it in accordance with applicable data protection law and provide the privacy information required by law.
User-Generated Content and Home Feed.
HomeiLove allows users and Professionals to create, upload and share content through features of our Services, including the Home Feed, property listings, profiles, comments, reviews, photographs, videos, queries and other interactive features.
When you voluntarily submit or publish content through our Services, we may collect, store and process that content as necessary to provide, operate, maintain, secure and improve the relevant features.
Depending on the feature and the visibility or privacy settings available to you, content you publish may be visible to other users, your connections, Property Advertisers, Professionals or members of the public.
You should carefully consider what personal information you include in content before publishing it. You should not publish another person's personal, private or confidential information without appropriate permission or another lawful basis.
We use cookies and similar technologies, including pixels, tags, web beacons, local storage and similar technologies, on our websites and mobile applications.
These technologies may help us operate and secure our Services, keep you signed in, remember your preferences, understand how our Services are used, measure performance, improve our Services and, where permitted by law and subject to your choices, support advertising and personalised content.
Some cookies and similar technologies are strictly necessary for the operation, security or provision of a Service you have requested. Where permitted by applicable law, these may be used without consent.
Other cookies and similar technologies, including certain analytics, advertising, tracking and personalised-content technologies, may require your consent before they are placed on or access information from your device.
Where consent is required, we will provide an appropriate consent mechanism and will not rely on simply continuing to browse our Services as consent. You can change or withdraw your cookie choices through the cookie controls we make available, where applicable.
You may also be able to block or delete cookies through your browser or device settings. If you disable certain cookies, some features or functionality of our Services may not work correctly.
We may use third-party analytics and advertising technologies provided by companies that help us understand usage of our Services, measure advertising effectiveness or provide advertising. Where applicable law requires consent for these technologies, we will obtain and respect that consent.
Our use of cookies and similar technologies is also subject to our Cookie Policy and any cookie preference controls made available through our Services.
We, or service providers acting on our behalf, may use personal information collected from and about you for the following purposes:
- ❖ To provide, operate, maintain and secure the HomeiLove Services and the features you choose to use;
- ❖ To create, manage and authenticate your HomeiLove account;
- ❖ To provide and manage property listings, searches, profiles, connections, enquiries, saved properties and other features available through the Services;
- ❖ To publish and distribute content that you choose to publish through the Home Feed and other interactive features, in accordance with the relevant feature and your available settings;
- ❖ To facilitate communications and connections between users, Property Advertisers, Professionals and other parties;
- ❖ To send service messages, account notifications, security alerts and other communications relating to your use of HomeiLove;
- ❖ To respond to questions, requests, enquiries and communications;
- ❖ To process payments, subscriptions, advertising services and other transactions where applicable;
- ❖ To provide relevant property, home-related content, services, features and suggestions;
- ❖ To understand how our Services are used and analyse, develop, maintain and improve our websites, applications, products and services;
- ❖ To detect, investigate and prevent fraud, scams, abuse, spam, security incidents and other unlawful or harmful activity;
- ❖ To enforce our Terms of Use, policies and other applicable terms;
- ❖ To comply with our legal and regulatory obligations and respond to lawful requests from courts, regulators, law enforcement authorities and other public bodies;
- ❖ To protect the rights, property, safety and security of HomeiLove, our users, Property Advertisers, Professionals and other persons; and
- ❖ For other purposes explained to you when we collect your information or otherwise permitted by applicable law.
Interest-Based Advertising and Personalisation
HomeiLove may display advertisements, sponsored content, promoted listings, promoted businesses, featured properties and other promotional content through our Services.
Depending on the Services you use and your choices, we may use information about your interactions with HomeiLove to understand your interests and provide more relevant content, property recommendations or advertising.
Where personalised advertising or associated tracking technologies require consent under applicable law, we will obtain consent before using those technologies and will respect your choices.
You may have choices regarding marketing communications, cookies and personalised advertising. These choices are described in this Privacy Policy and made available through the relevant controls in our Services.
We process personal information only where we have a lawful basis under applicable UK data protection law. Depending on the circumstances and purpose, our lawful bases may include:
Performance of a Contract:
We may process your personal information where necessary to provide Services you have requested, manage your account, provide property listings and searches, facilitate communications, process transactions or otherwise perform our agreement with you.
Legitimate Interests:
We may process personal information where necessary for our legitimate interests or those of a third party, provided that those interests are not overridden by your rights and interests.
Our legitimate interests may include operating and improving HomeiLove, maintaining the security of our Services, preventing fraud and abuse, protecting our users, understanding how our Services are used, developing new features, managing our business and promoting our Services.
Legal Obligation:
We may process personal information where necessary to comply with a legal or regulatory obligation to which HomeiLove is subject.
Consent:
Where required by applicable law, we will ask for your consent before processing your personal information for particular purposes. You may withdraw consent at any time where consent is the lawful basis, although this will not affect the lawfulness of processing carried out before you withdrew your consent.
Vital Interests:
In limited circumstances, we may process personal information where necessary to protect someone's vital interests, where permitted by applicable law.
We may share personal information where necessary to provide and operate our Services, fulfil the purposes described in this Privacy Policy, comply with our legal obligations or otherwise where permitted by applicable law.
Depending on the circumstances, we may share personal information with the following categories of recipients:
Service Providers:
We may share personal information with third-party service providers that provide services on our behalf, including hosting, cloud storage, payment processing, email and communications, analytics, security, fraud prevention, customer support and technical services.
These providers are permitted to process personal information only as necessary to provide the services they perform for us and subject to appropriate contractual and data protection requirements.
Users, Property Advertisers and Professionals:
Where you choose to use features involving communication or connections with other users, Property Advertisers or Professionals, we may share information with those parties as necessary to provide the relevant feature or service.
For example, where you submit an enquiry about a property, your contact information and enquiry details may be shared with the relevant Property Advertiser so that they can respond to you.
Information that you choose to publish publicly, including property listings, profiles, posts, photographs, videos, comments or other content, may be visible to other users or members of the public depending on the relevant feature and your available visibility settings.
Business and Transaction Partners:
Where necessary to provide a service or complete a transaction requested by you, we may share relevant information with businesses or other parties involved in that service or transaction.
Legal and Regulatory Authorities:
We may disclose personal information where required by law, regulation, court order or other legal process, or where necessary to establish, exercise or defend our legal rights or to protect the rights, safety or security of HomeiLove, our users or others.
Business Transfers:
If HomeiLove is involved in a merger, acquisition, restructuring, sale of assets or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable data protection requirements.
With Your Consent or at Your Direction:
We may share personal information with third parties where you have asked us to do so, directed us to do so or provided your consent where consent is required.
Aggregated or De-identified Information:
We may use and share aggregated or appropriately de-identified information that does not identify you, where permitted by applicable law, for purposes such as analysing trends, measuring our Services and improving our business.
You have choices about how certain personal information is used, and you may have rights under applicable UK data protection law. The rights available to you may depend on the circumstances and the lawful basis on which we process your personal information.
Marketing Communications
You can unsubscribe from our marketing communications at any time by following the unsubscribe instructions included in our marketing emails or by contacting us.
Even if you opt out of marketing communications, we may still send communications that are necessary for the operation, security or administration of your account or Services, such as service announcements, account notifications, security alerts and other important information relating to your use of HomeiLove.
Cookies and Similar Technologies
Where applicable, you can manage your cookie and similar-technology preferences through the cookie controls provided on our Services. You may also be able to control or delete cookies through your browser or device settings.
Your Data Protection Rights
Subject to applicable law and certain conditions and exemptions, you may have the right to:
- ❖ Access the personal information we hold about you and request a copy of it;
- ❖ Request correction of inaccurate or incomplete personal information;
- ❖ Request erasure of your personal information in certain circumstances;
- ❖ Request restriction of processing of your personal information in certain circumstances;
- ❖ Object to certain processing of your personal information, including processing based on legitimate interests and, in certain circumstances, direct marketing;
- ❖ Request data portability, where applicable, to receive certain personal information in a structured, commonly used and machine-readable format and, where technically feasible and legally required, request its transfer to another organisation;
- ❖ Withdraw consent where we rely on your consent as the lawful basis for processing. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn; and
- ❖ Where applicable, exercise rights relating to automated decision-making and profiling, subject to the conditions and safeguards provided by applicable law.
How to Exercise Your Rights
You can exercise your rights by contacting us using the details provided in the "How to Contact Us" section of this Privacy Policy.
We may need to request additional information from you to verify your identity before completing your request. This is a security measure designed to prevent personal information from being disclosed to the wrong person.
We will respond to valid requests within the period required by applicable data protection law. In certain circumstances, we may be entitled to refuse or limit a request, in which case we will explain the reasons where we are legally permitted to do so.
Account Information
You can review or update certain information through your HomeiLove account, including information available through your "My Profile" or other account-management features.
We maintain appropriate technical and organisational measures designed to protect the personal information we hold against accidental, unlawful or unauthorised destruction, loss, alteration, access, disclosure or use.
We take reasonable steps to ensure that access to personal information is limited to people who need access for legitimate business or service purposes and that appropriate safeguards are applied when personal information is processed by our service providers.
However, no method of transmission over the Internet, electronic storage system or other method of processing personal information can be guaranteed to be completely secure. While we take reasonable measures to protect your personal information, we cannot guarantee absolute security.
You are also responsible for taking reasonable steps to protect your account credentials and devices, including keeping passwords confidential and using appropriate security measures.
HomeiLove may process and store personal information in the United Kingdom and in other countries where we, our service providers or other recipients operate.
Some countries outside the United Kingdom may have data protection laws that provide a different level of protection from those in the UK.
Where we transfer personal information outside the United Kingdom, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data protection law and that appropriate safeguards are in place.
Depending on the circumstances, these safeguards may include transferring personal information to a country recognised as providing an adequate level of protection by the UK authorities, or using an appropriate transfer mechanism such as the UK International Data Transfer Agreement (IDTA), the UK Addendum to the EU Standard Contractual Clauses, or another lawful mechanism permitted by applicable UK data protection law.
You can contact us using the details provided in the "How to Contact Us" section if you would like further information about the safeguards applicable to an international transfer.
Our Services may contain links to websites, applications, products or services operated by third parties.
These third-party websites, applications and services may have their own privacy policies and terms of use, which may differ from those of HomeiLove. We encourage you to review the privacy policies and terms of any third-party websites, applications or services that you access through links provided on our Services.
HomeiLove is not responsible for the privacy practices, security, content or policies of third-party websites, applications or services that we do not operate or control.
This Privacy Policy applies only to information collected and processed by HomeiLove through our own Services.
We may use automated processes to analyse information about how users interact with our Services, such as property searches, saved properties, preferences and other activity, in order to improve the Services, personalise content or provide relevant property or advertising recommendations.
Where applicable law requires specific information, safeguards or rights in relation to solely automated decision-making that produces legal or similarly significant effects, we will comply with those requirements.
We do not intend to make solely automated decisions about you that produce legal or similarly significant effects unless permitted by applicable law and appropriate safeguards are in place.
Our Services are not intended for children who are not legally permitted to use the relevant Service. We do not knowingly collect personal information from children in circumstances where applicable law requires parental or guardian consent.
If you believe that a child has provided us with personal information in circumstances where it should not have been collected, please contact us using the details provided below so that we can investigate and take appropriate action.
We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including providing and maintaining our Services, managing accounts, complying with legal and regulatory obligations, resolving disputes, enforcing our agreements, preventing fraud and protecting our legitimate business interests.
The length of time we retain personal information depends on the nature of the information, the purpose for which it was collected, whether you continue to use our Services, the type of relationship we have with you, and any legal, regulatory, accounting or reporting requirements that apply to us.
Where appropriate, we may retain certain information for a longer period where necessary to establish, exercise or defend legal claims, prevent fraud or abuse, comply with legal obligations or maintain appropriate business records.
When personal information is no longer required, we will take reasonable steps to securely delete it, anonymise it or otherwise dispose of it in accordance with applicable law.
We may update this Privacy Policy from time to time to reflect changes to our Services, business practices, technology, legal or regulatory requirements, or the way we process personal information.
When we make changes, we will update the Privacy Policy on our Services and, where appropriate, update the "Last Updated" date.
Where changes are significant or where required by applicable law, we may provide additional notice or take other appropriate steps to inform you of the changes.
We encourage you to review this Privacy Policy periodically so that you remain informed about how we collect, use, share and protect your personal information.
If you have any questions about this Privacy Policy, how we collect or use your personal information, the way we handle your privacy, or if you wish to exercise any of your data protection rights, you can contact us at:
HOMEILOVE LIMITED
Company number: 15647848
Email:
You may also contact us through the contact form available on the HomeiLove website.
If you have concerns about how HomeiLove handles your personal information, we encourage you to contact us first so that we can try to resolve your concern.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection and privacy.
Further information about how to contact the ICO and make a complaint is available on the ICO's website.
Making a complaint to the ICO does not affect any other legal rights or remedies you may have.
